Most artists that I talk with have one big problem: how to sell their art. It seems that when it comes to selling your art, there are a bunch of secrets that only some artists know. Or are there?
The fact is that there is no secret to selling your art. All the information you need to know is freely available to you. The trick is learning and applying that information.
First, let's get over the fear of the word "marketing". Frankly, I bet you already know how to market your art, or you could come up with some good ideas if you sit down and think creatively about it. And as an artist, creative thinking is what you're good at, right?
Let's understand exactly what marketing is. Simply put, marketing is making people aware of your product.
Making people aware of your art can take many forms. In fact, the more forms the better, because the more ways that your art is exposed, the more likely potential customers will notice it. Examples of forms of marketing include Facebook updates (and be sure to include a photo so people can see your art), displays in a shop windows, workshops or artist talks where you demonstrate your art, an exhibition, a website, a sign at the bottom of your driveway, and many other forms. Essentially, marketing is anything that gets the word out about your art and lets people know that it exists.
666Notice that so far I haven't said anything about actually selling your work. Marketing is not the same as selling. The end result of marketing is to sell your art, but marketing is the step that comes before actually selling.
In other words, marketing is all about making people aware of your product, while selling is about getting the to actually buy your product. After all, customers can't buy something if they aren't aware of it.
Marketing your art involves thinking about things like pricing, location, advertising, public relations, and display. Marketing is about helping your customer find your product. Selling is the final step in the process - when the customer makes the decision to actually invest in a piece of your art.
The fact is that there is no secret to selling your art. All the information you need to know is freely available to you. The trick is learning and applying that information.
First, let's get over the fear of the word "marketing". Frankly, I bet you already know how to market your art, or you could come up with some good ideas if you sit down and think creatively about it. And as an artist, creative thinking is what you're good at, right?
Let's understand exactly what marketing is. Simply put, marketing is making people aware of your product.
Making people aware of your art can take many forms. In fact, the more forms the better, because the more ways that your art is exposed, the more likely potential customers will notice it. Examples of forms of marketing include Facebook updates (and be sure to include a photo so people can see your art), displays in a shop windows, workshops or artist talks where you demonstrate your art, an exhibition, a website, a sign at the bottom of your driveway, and many other forms. Essentially, marketing is anything that gets the word out about your art and lets people know that it exists.
666Notice that so far I haven't said anything about actually selling your work. Marketing is not the same as selling. The end result of marketing is to sell your art, but marketing is the step that comes before actually selling.
In other words, marketing is all about making people aware of your product, while selling is about getting the to actually buy your product. After all, customers can't buy something if they aren't aware of it.
Marketing your art involves thinking about things like pricing, location, advertising, public relations, and display. Marketing is about helping your customer find your product. Selling is the final step in the process - when the customer makes the decision to actually invest in a piece of your art.
About the Author:
Want to find out more about how to sell art then visit Barbra Sundquist's home business website for more great tips.. Free reprint available from: The Secret to Selling Your Art.
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